30-day leadership edge
Welcome to the 30-day leadership edge
The first 30 days in a new leadership role set the foundation for long-term success. Research shows that leaders who establish strong relationships, create early momentum, and set clear priorities in their first month are significantly more likely to thrive in their roles.
Yet, many leaders step into new positions without a structured approach, leading to uncertainty, misalignment, and lost opportunities.
That’s why I created the "30-Day Leadership Edge"- a programme designed to give you the mindset, strategy, and support you need to make a powerful impact from day one in your new leadership role
Why the First 30 Days Matter
Harvard Business Review states that 69% of new leaders feel unprepared for their roles.
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Studies show that leaders who achieve early wins in their first 90 days are 90% more likely to sustain long-term success.
A structured onboarding approach increases a leader’s likelihood of meeting performance expectations by 50%.
You don’t have to figure it all out alone. With the right guidance and strategy, you can avoid common pitfalls and lead with confidence from the start.
Your First 30 Days, Exactly as You Dreamed It
I know exactly what it feels like to step into a leadership role—the weight of expectations, the pressure to prove yourself, the uncertainty of where to focus first. I’ve made this journey many times myself, leading teams across Banking, Defense, Cyber, and Open Banking as a Head of People.
I know what it takes to establish credibility quickly, earn trust, and create momentum in those crucial first 30 days.
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Right now, you might be feeling the pressure to have all the answers, to win over your team, and to balance strategic vision with the daily demands of leadership. It’s a lot—but you don’t have to figure it out alone.
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Imagine this instead…
Within your first 30 days, you step into your role with clarity and confidence. Your team sees you as someone they trust and respect. You make decisions with conviction, knowing exactly what to prioritise.
Instead of feeling overwhelmed, you create quick wins that establish your credibility and build momentum effortlessly.
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You lead with a presence that feels authentic to you—without burnout, without second-guessing every move. You navigate challenges with ease, build strong relationships, and set the foundation for long-term success.
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This is what’s possible when you have the right support in your corner.
The Struggles of Leadership – What They Don’t Tell You
You’ve stepped into a leadership role, and from the outside, it looks like you’ve got it all together. But behind the scenes, the reality is far more challenging. The expectations are high, the pressure is mounting, and every decision feels like it could make or break your success.
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You might feel like you’re barely keeping your head above water, unsure of how to prioritise the endless demands. Maybe you’re questioning yourself—your abilities, your choices, even your right to be in this position. You’re trying to navigate relationships with a team that doesn’t fully trust you yet, all while managing the weight of expectations from above.
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And let’s not even talk about the invisible walls—the politics, the resistance, the bureaucracy. These barriers slow you down, frustrate you, and make you question whether you can truly make an impact.
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What’s worse? You might feel like you have to do it all on your own. Asking for help feels like admitting weakness.
But the truth is, even with your best intentions and hard work, you’re stuck in reactive mode—juggling fires, struggling to focus, and feeling the creeping fear that one wrong move could unravel everything.
I know you hate this because I’ve been there.
I’ve been in leadership roles across Global companies, large Corporates and Start-Ups, and I’ve seen what happens when leaders are left to fend for themselves. The self-doubt. The isolation. The mistakes that could have been avoided with the right support.
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But here’s the truth: it doesn’t have to be this way.
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Imagine breaking free from the overwhelm and stepping into a place of clarity and control. Imagine silencing the inner critic that tells you you’re not enough and leading with the confidence that comes from knowing exactly where to focus.
Imagine inspiring your team instead of battling their resistance, creating alignment instead of navigating endless bureaucracy, and showing up as a leader who makes decisions with ease and purpose.
The real cost of getting leadership wrong
What happens if you don’t get this right?​​
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Leadership is unforgiving. The stakes are high, and the margin for error is slim. If you fail to deliver, the fallout can be devastating—not just for your role, but for your career, your reputation, and your confidence.
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Here’s the hard truth: failing as a leader doesn’t happen overnight. It creeps up on you slowly, in the form of disengaged teams, missed opportunities, and a growing sense of self-doubt.
One misstep leads to another, and before you know it, trust erodes. People start questioning your decisions, and the confidence you once had disappears under the weight of mounting pressure.
You might think, “I’ll figure this out,” or, “I just need more time.”
But the longer you wait, the harder it becomes to recover. Every moment spent second-guessing yourself or struggling to gain control is a moment you lose credibility, miss critical opportunities, and let your potential slip away.
Let’s face it: the cost of getting it wrong is steep.
Your team loses faith in you.
When your team senses hesitation, disorganisation, or doubt, they pull back. Engagement plummets, trust evaporates, and instead of rallying behind you, they start working against you.
Your confidence takes a hit.
Every small mistake feels amplified. You begin to question every decision, retreating into indecision and hesitation. Over time, you become the version of yourself you feared most—paralysed and unsure.
You’re labeled as ineffective.
The higher-ups expect results—and fast. If you don’t deliver, you risk being seen as a misstep hire, someone who wasn’t ready for the role. That label sticks and follows you in your career.
You burn out trying to prove yourself.
Without the right guidance, you’ll work harder, not smarter—fighting fires, chasing approval, and sacrificing your well-being for results that feel just out of reach.
And what happens if you leave it too late?
Opportunities vanish, relationships are damaged, and your shot at being the leader you know you can be feels like a distant dream.
Leadership doesn’t reward procrastination—it rewards preparation.
The cost of doing nothing is too high. You don’t have to let fear, doubt, or a lack of guidance define your leadership journey. You deserve to feel in control, confident, and respected from day one—and with the right support, that’s exactly what’s possible.
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This is your chance to change the story, to step into your role and lead with clarity, trust, and impact. The time to act is now.
Meet Your Coach
I’ve built a career by stepping into leadership, earning promotions, and making a real impact—but it wasn’t always smooth. I’ve faced moments where I almost failed, not because I wasn’t capable, but because I tried to figure it out alone. I’ve felt the pressure, the self-doubt, and the weight of expectations that come with stepping into bigger roles. And I know firsthand that leadership isn’t just about strategy or execution—it’s about self-awareness, presence, and connection. The biggest problem I see in leaders today? They keep themselves stuck at surface level. They focus on performance metrics, productivity hacks, and external validation while missing the deeper work—the ability to truly connect with their team, make decisions with clarity, and have a lasting impact on their business. They operate on autopilot, never unlocking the level of leadership they know they’re capable of. I’m here to change that. With 17+ years in senior HR & Ops across multinational corporations and fast-growing founder-led businesses, I’ve helped companies scale, led through tough restructures, and built high-performing teams. I’ve worked with 500+ people, guiding them through change, helping them develop real confidence, and showing them how to lead with both authority and authenticity. This 30-day programme is different. It’s not about generic leadership advice—it’s about unlocking what’s been holding you back, sharpening your self-awareness, and giving you the tools to lead with real impact. If you don’t see a transformation in 30 days, I’ll give you a full refund. That’s how much I believe in this work.
Alan Wilson
I know what it takes to succeed in a leadership transition—and I’m here to help you do the same
What’s Inside the 30-day Leadership Accelerator?
This programme is designed to provide you with the exact tools, strategies, and mindset shifts you need to excel in your new role.
You’ll Get:
A Proven 30-Day Success Roadmap
A structured plan guiding you through 30 days to help you make maximum impact
Weekly 1:1 Coaching & Personalised Strategy
These are not just conversations—they are deep, strategic, and transformational coaching sessions designed specifically for new and transitioning leaders.
Confidence Building
Even the most successful leaders struggle with self-doubt. Access my guided audio course & SPOT Method to help you let go of self-doubt and rise to success in the first 30 days.
Effective Communication & Influence
Learn how to manage up, down, and across the organisation using my "Make An Impact Guide". Lead your team and business with authenticity and presence.
Taking Care Of Your Wellbeing
If you can't take care of yourself then it will hard to take care of others. Learn new ways to be well as you scale up your leadership journey using my online Wellbeing videos.
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Developing An Improvement Mindset
Access my Process Improvement Methodology that I use to radically improve efficiency, drive savings and build instant trust in my roles.
Ongoing Support & Accountability
Ensure you stay on track with expert guidance and check-ins.
Who This Is For
First-time leaders stepping into a management role
High-potential professionals preparing for leadership
Experienced leaders transitioning into a new position or organization
Leaders who want to accelerate their impact and avoid common mistakes
What Leaders Are Saying
James Ellis, Founder
Still Doubting If This Is for You? Read This.
If you’ve made it this far and you’re still wondering if this is for you, ask yourself—what’s holding you back? If it’s thoughts like “I don’t have time,” “I should be able to figure this out on my own,” or “Leadership is something you learn through experience,” then you’re exactly who this is for.
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The cost of trial and error is far greater than investing in the right support now. The best leaders don’t wait until they’re struggling—they take action early to build confidence, credibility, and lasting impact.
You don’t have to do this alone.
